Looking for advice on how to champion an innovative idea such as a fully integrated Multi Channel Suite, in a culture that tends to work in silos & doesn't easily embrace such innovation? I am looking for advice from anyone who has tried to (successfully) incorporate innovative change, in a culture that doesn't usually react or adopt such change? Specifically, if the culture has been for each department to work in their own silo or a culture that is not tech savvy and resists embracing technology, especially if they feel it puts "all the eggs in one basket?" Your advice or shared experiences are most welcome & much appreciated! Thank you! Jim Derochea Jim Derochea Multi Channel Publishing Manager RESPONSE FROM: ADRIENNE WALLACE HAYWARD Marketing & Brand Development Leader Jim, I have done this successfully a few times in my career. Doing this requires strategy that calls up psychology, meeting and relationship tactics. It also requires communicating with f...
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