A Blog by Adrienne Wallace

Developing, showcasing and pursuing the next great role as an experienced business leader is something we take for granted. As an executive -level professional like me looks to transition, there is no downtime. The hunt and exit must be graceful and you must know who is looking, what you want, what they want , who to connect to and how to connect. Please have a listen to the podcast.

Professor Richard L. Sandhusen, whose textbooks on marketing are used in business schools worldwide, identifies three distinct philosophies of marketing: as a business concept, as a societal concept, and as a concept of relationships. In essence: 1. The Marketing Concept Philosophy Defined as an integrated customer- and profit-oriented philosophy of business, the marketing concept philosophy differs from predecessor philosophies that emphasized products ("a good product will sell itself") and selling ("don't sell the steak, sell the sizzle") in a number of significant ways: a. The marketing concept defines the firm's mission in terms of benefits and satisfactions it offers customers, rather than the products it makes and sells. b. It emphasizes using two-way communication to identify customer needs and then develops and markets products and services to satisfy these needs. Gone is the stress on one-way communication to persuade people to buy products already...

It's been a while since I posted about the marketing game. I got  an email with a pretty good question from someone working on a smaller marketing communications project. She wanted to know what needs to happen in order to drive the brand to "favorite status" in a competitive field.  I shared what I think are some basics (beyond being situated and active in social media). Everyone is jumping on the social media band wagon, but there are some  foundation basics that could best be employed to support  the success early on. A brand being established as a favorite place "on line" requires a few of things: 1) A portal that is easy to access via mobile and pc without exception to software 2) Audible  AND Visual features that visitors can select. The pop up - take over thing is not exactly welcoming. 3) the ability to share content via email and social pages  4) Opportunities to PERSONALIZE; integrate items personal to you; pictures  and video without ...