A Blog by Adrienne Wallace

Managing and supporting world class brands and emerging businesses with insights and strategies on multicultural marketing and diversity engagement has been one of the great thrills throughout my career.  Th innovation, learning and insights and relationships are unmatched and my view of the world has greater scale and meaning.  If we are to win in our efforts to engage consumers, business partners and employees in North America and global markets, it is important to truly understand the diversity of a ‘’multicultural market.” What follows is a podcast where I talk about this category that has finally emerged as all important to socially propelled businesses and industries across the globe. This category requires engagement based on authenticity. The kind of authentic interaction where they are listened to, included and no assumptions are made about segments without experience based insights. There is clear understanding of cultural appropriation or ra...

Poor countries are growing much faster than rich ones. Knowing that we each could decide at some point in our lives to take a step back and do something about it. By " it" I am not speaking of the growth rate, but in fact the poverty. How do we educate, engage, inform,remove unnecessary boundaries, and elevate groups globally through our work? Can we do this as a by product of our work as well? I say this is why some of the best companies have corporate responsibility teams. However we each can be and make responsible high impact decisions even if our employers don't set CR as a part of the was they do business. I visited that point of doing something in 2009 by serving as CEO with Girls Inc. I gave what I cannot get back and learned a lot. People tell me they had no idea about the now, 147 year old organization until I enacted strategy, program policy and organizational marketing tactics that allowed us to expand awareness and reach out through media social, ...