A Blog by Adrienne Wallace

No matter your industry, if you have invested your time and energy in creating a social media presence for your company or brand(s) you need to know and react to the rules/ regulations that exist for your product type. Best practices are important. What are winning brands doing in/ with digital media? Evaluate and  comply the rules as it relates to other types of media, like TV and anything that is broadcast. It's important to compare and contrast and show responsibility. Remember that social media, the web , and interactive is easy to share and transfer. There is good exposure and bad exposure. Know how specific markets interact with, engage  and use digital media. So multicultural, trade vs. consumer and research and insights are vital drivers. Ongoing analysis is critical to setting strategy and driving ROI. Extended attribution is important . This means being able to measure and track the value and possible repeat purchase of friends, followers, viewers, likes, ...

Luxury Daily Article Featuring leading digital and brand marketer Adrienne A. Wallace, Vice President of Marketing for all digital media property, VIVMag By Rachel Lamb - March 11, 2011 Dior products can be bought in VIVmag Dior is trying its luck with advertising within VIVmag’s all-digital magazine that connects consumers to click-to-buy ad units. The brand has a two-page spread in VIVmag. Users are able to click on the campaign to watch a video and use the available link to buy Dior products. “[Hypothetically], consumers are able to click on a tube of LaMer cream, look at its consistency and then tap on it again to go to its Web site and buy it right then and there,” said Adrienne Wallace, vice president of brand marketing at VIVmag, New York. “This type of marketing cannot be imitated in any other medium except if the consumer physically goes to the store and tries on a product. “Aside from the immediate ability to buy luxury products, there are also opportuniti...