A Blog by Adrienne Wallace

A couple of  months ago, I became a bit disenchanted by the way a brand can get lost through affiliate marketing programs.  I looked at Glam.com , CJ.com  and was not big on how those entities would manage to serving graphics, content, offers that would resonate with each etailer or bloggers pre - exisiting content. It seems that there is no distinct logic to placing banners and attracting consumers anymore. In fact a luxury brand could be served a mass retailer ad. I did not want to be part of the disregard for affinity with potential consumers. Companies join affiliate networks and just any person or random website seems to be able to claim a genre and automatically they get access and opportunity to promote a brand on  their sites. The brand I am working with has a soul. In fact there are 7 pillars that drive the content of this multimedia targeted towards and created for affluent women.  They are  Fitness, Wellness, Awareness, Healthy Eating, Sty...

   I found myself spending some time unliking several Pages and leaving several Groups on facebook because they seem to have been abandoned by the creators and administrators. There have been no postings for months and there is no talk back or reply to comments made by people who have commented on postings.  Have you noticed this too? Let me tell you that social media is very much a channel and medium of demographic access but it is also a domain  with rich psychographic information  and psychology reaction as well. Ask the celebrity whose PR company does not monitor his/her pages if there is any question about this and the impact of ignoring an audience. We live in a time where digital /social media tears down borders and  dramatically increases the speed to market of what we have  to offer. We get  to be  "global, " gain motivation for our craft, product, and imagine this ...can be inspired towards growth and longevity for s...