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Showing posts from March 6, 2011

Dior achieves impact of TV and print via VIVmag advertising

Luxury Daily Article Featuring leading digital and brand marketer Adrienne A. Wallace, Vice President of Marketing for all digital media property, VIVMag By Rachel Lamb - March 11, 2011 Dior products can be bought in VIVmag Dior is trying its luck with advertising within VIVmag’s all-digital magazine that connects consumers to click-to-buy ad units. The brand has a two-page spread in VIVmag. Users are able to click on the campaign to watch a video and use the available link to buy Dior products. “[Hypothetically], consumers are able to click on a tube of LaMer cream, look at its consistency and then tap on it again to go to its Web site and buy it right then and there,” said Adrienne Wallace, vice president of brand marketing at VIVmag, New York. “This type of marketing cannot be imitated in any other medium except if the consumer physically goes to the store and tries on a product. “Aside from the immediate ability to buy luxury products, there are also opportuniti...