A Blog by Adrienne Wallace

Managing and supporting world class brands and emerging businesses with insights and strategies on multicultural marketing and diversity engagement has been one of the great thrills throughout my career.  Th innovation, learning and insights and relationships are unmatched and my view of the world has greater scale and meaning.  If we are to win in our efforts to engage consumers, business partners and employees in North America and global markets, it is important to truly understand the diversity of a ‘’multicultural market.” What follows is a podcast where I talk about this category that has finally emerged as all important to socially propelled businesses and industries across the globe. This category requires engagement based on authenticity. The kind of authentic interaction where they are listened to, included and no assumptions are made about segments without experience based insights. There is clear understanding of cultural appropriation or rather what infl