A Blog by Adrienne Wallace

The Consciousness, Intention and Actions to Achieve Diversity and Inclusion   Here is a bold statement: " Diversity is not something that is needed. It already exists."  All we have to do is accept that and use our eyes wherever we can to acknowledge that people are different with unique thoughts, histories and perspectives to contribute. Social consciousness, intention and action to include diversity in the way that business is created, conducted and supplied is the imperative. This means inclusion is: the business design/model, team structures and practices around achieving results. Proof that diversity is a given only requires looking at our global economy. For anyone in business managing to a local or global role or a consumer who has traveled to other places  beyond the United States of America, there is new learning. For some people there is enlightenment that about 9/10ths of the world is made up of Black, Brown, Yellow and Red skinned people. The other 1/...

Managing and supporting world class brands and emerging businesses with insights and strategies on multicultural marketing and diversity engagement has been one of the great thrills throughout my career.  Th innovation, learning and insights and relationships are unmatched and my view of the world has greater scale and meaning.  If we are to win in our efforts to engage consumers, business partners and employees in North America and global markets, it is important to truly understand the diversity of a ‘’multicultural market.” What follows is a podcast where I talk about this category that has finally emerged as all important to socially propelled businesses and industries across the globe. This category requires engagement based on authenticity. The kind of authentic interaction where they are listened to, included and no assumptions are made about segments without experience based insights. There is clear understanding of cultural appropriation or ra...