A Blog by Adrienne Wallace

It's been a while since I posted about the marketing game. I got  an email with a pretty good question from someone working on a smaller marketing communications project. She wanted to know what needs to happen in order to drive the brand to "favorite status" in a competitive field.  I shared what I think are some basics (beyond being situated and active in social media). Everyone is jumping on the social media band wagon, but there are some  foundation basics that could best be employed to support  the success early on. A brand being established as a favorite place "on line" requires a few of things: 1) A portal that is easy to access via mobile and pc without exception to software 2) Audible  AND Visual features that visitors can select. The pop up - take over thing is not exactly welcoming. 3) the ability to share content via email and social pages  4) Opportunities to PERSONALIZE; integrate items personal to you; pictures  and video without ...

My Mother is ..... Co creator with my heavenly and earthly fathers Incubator Smart Living with God at the head of her life The one that loves me originally The one that loved me second My north star A surrogate to many A doting grandmother A daughter, sister, aunt, cousin a friend, a good neighbor A poet A body that smells like roses and cinnamon Here now Made choices Too worrisome My father's wife An amazing cook A beautiful brown color with amazing eyes... almost like mine. Prayerful West Indian and Irish God's beautiful design My Vessel Prayerful like Hannah Patient like Ruth Her name is Iris Embodiment of Proverbs 31 Mine Honorable every day