Skip to main content

Mid-month marketing maxims for brands in the digital age - Adrienne A. Wallace

It's been a while since I posted about the marketing game. I got  an email with a pretty good question from someone working on a smaller marketing communications project. She wanted to know what needs to happen in order to drive the brand to "favorite status" in a competitive field.  I shared what I think are some basics (beyond being situated and active in social media). Everyone is jumping on the social media band wagon, but there are some  foundation basics that could best be employed to support  the success early on.

A brand being established as a favorite place "on line" requires a few of things:

1) A portal that is easy to access via mobile and pc without exception to software
2) Audible  AND Visual features that visitors can select. The pop up - take over thing is not exactly welcoming.
3) the ability to share content via email and social pages 
4) Opportunities to PERSONALIZE; integrate items personal to you; pictures  and video without hassle
5) Advertising that does not overlay your entry and ongoing experience
6)   Extended thought on #2; If it wants to be considered a truly  favorite "digital" brand  the visuals should have a significant amount of interactivity
7) There should be strong licensing or integration into other brands by the time it is 2 years old.
8) It should have a high frequency of content delivery that is easy to navigate.
9) Content should resonate with those it claims to engage and target; SEO research, planning and implementation is necessary
10) Purchasers must be verifiable and cross promote / talk back about the brand without  too much incentive other than being satisfied with what the brand delivers.  This happens when they see and feel a connection either to themselves or brands that they already associate themselves with; hence,  the hunt for specific advertisers by media brands .

 #MidMonthMarketingMaxims - Adrienne A. Wallace

Comments

Popular posts from this blog

LETTING GO....

  L-E-T-T-I-N-G    G-O You have seen these words before..yes? Very simply written in nine letters. “L e tting  go .” Why does it make you uncomfortable?  It is simply an action that you as a human being experience every single day, just by physically and chemically existing.  It is an action that occurs when you have complete trust in your intuition ; that heaven sent voice inside of you. You know the one you may not always agree with, but the angels are so fond of you ..they send it into your ears, head, heart , and sometimes your eyes? If you are reading this your eyes open and they shut very quickly ..it is called "blinking" but in fact it is letting go and it happens very quickly. As we blink old light goes away and we allow new light to come in …seeing the next moment. As you turned on your computer or device you may have pressed a button, touched the screen, flipped a switch. As you clicked on your mouse, stroked and released keys on the k...

The Things I will do Before You Are Gone....

Fully aware of how precious life is and remembering the tender, exciting and amazing muses that I have been blessed and no doubt favored to know.. I wrote this list. Enjoy it. Create a life you love. The Things I will do Before You Are Gone.© By Adrienne Wallace (June 2008) 1) I will tell you, "I love you more than anything ...except GOD." 2) I will squeal with delight when you have achieved something new or gotten more of what makes you happy. I will stay as you pursue your delight and be a part of you capturing it. 3) I will steal your pillowcase when you are out of the room and replace it with a fresh one. I will put the one I steal on my pillow so I can smell your essence when I nap or sleep. 4) I will hold your hand even if you were 'just my manicurist' and look into your eyes and say "Thank You"... Maybe you're touching hands all day, but I want you to remember that mine appreciates yours. They are so warm 5) I will wish you t...

Where Did It Go? The question that comes when ownership is lost.

" Where Did It Go? " This is a common question asked about time, goodness, old regimes, and old relationships, memory and other than that... money and misplaced keys. Where did it go? We hear this amongst those of us who have not set a strategy and intention for what we have. This also the question that comes particularly from those of us who become all too confident in what we have but do not own. Ownership of one's talent,work, innovation, relationships and contribution is either an old or new concept in many places. What is encouraging is the ability to list our criteria for ownership and then be honest about what we truly own. Here are a few that I was thinking of today: Ownership of material things - You paid for it , don't owe anything for it to anyone Ownership of relationships - You tell the truth, engage with grace, and express mutual respect without excuses or references to what does not apply to the person you are relating to Ownership of innovation -...