Skip to main content

Mid-month marketing maxims for brands in the digital age - Adrienne A. Wallace

It's been a while since I posted about the marketing game. I got  an email with a pretty good question from someone working on a smaller marketing communications project. She wanted to know what needs to happen in order to drive the brand to "favorite status" in a competitive field.  I shared what I think are some basics (beyond being situated and active in social media). Everyone is jumping on the social media band wagon, but there are some  foundation basics that could best be employed to support  the success early on.

A brand being established as a favorite place "on line" requires a few of things:

1) A portal that is easy to access via mobile and pc without exception to software
2) Audible  AND Visual features that visitors can select. The pop up - take over thing is not exactly welcoming.
3) the ability to share content via email and social pages 
4) Opportunities to PERSONALIZE; integrate items personal to you; pictures  and video without hassle
5) Advertising that does not overlay your entry and ongoing experience
6)   Extended thought on #2; If it wants to be considered a truly  favorite "digital" brand  the visuals should have a significant amount of interactivity
7) There should be strong licensing or integration into other brands by the time it is 2 years old.
8) It should have a high frequency of content delivery that is easy to navigate.
9) Content should resonate with those it claims to engage and target; SEO research, planning and implementation is necessary
10) Purchasers must be verifiable and cross promote / talk back about the brand without  too much incentive other than being satisfied with what the brand delivers.  This happens when they see and feel a connection either to themselves or brands that they already associate themselves with; hence,  the hunt for specific advertisers by media brands .

 #MidMonthMarketingMaxims - Adrienne A. Wallace


Popular posts from this blog


I HAVE... by Adrienne  A. Wallace

Looked into the eyes of a stranger and wondered ..

What love does (s)he know?
Does (s)he have a home?
Did (s)he notice me looking at him?

I have ....
Thoughts of another life
Prayers being answered
Forgiveness for those who have done wrong
Strength and hope

I have....
A plan I change from time to time.
Profound belief that courage,compassion,truth, grace, aptitude,
love and creed are the solution for most all ills of the world.
People I will always miss
People I want to know

I have....
Said no to people who wanted me to say yes
Taken on task that I was unsure of
Been satisfied with my results

I have....
Had my truth denied, refused, ridiculed
Maintained through my own action

I have ....

I have ....
A man who loves me with all my faults
I call him "Father"
A best friend
Children in my life every day
Hopes for a young family of my own

I have ....
A love of reading and exploration
A great education
An extre…

The Job Search For The Experienced Professional

Developing, showcasing and pursuing the next great role as an experienced business leader is something we take for granted. As an executive -level professional like me looks to transition, there is no downtime. The hunt and exit must be graceful and you must know who is looking, what you want, what they want , who to connect to and how to connect.

Please have a listen to the podcast.

Where are you? SISTERS - Where ARE YOU?

You Were Born Alive, Hope Lives in You.... The World Is Missing What You are Ready To Give Where are you? SISTERS - Where ARE YOU?

Today I Rise from Blaze of Grace on Vimeo.

Where are you?
Little girl with broken wings but full of hope….
Where are you?
Wise women covered in wounds……
Where are you?
Today is the day
I will not sit still and give in anymore
Today I rise
I am bruised but I will get up and walk again>
Today I rise
I don’t care if you ignore my beauty
Today I rise
Through the alchemy of my darkest nights I heal and thrive
Today I rise

I move through the world with confidence and grace
I open my eyes and I am ready to face
My wholeness as a woman and my limitless capacities
I will walk my path with audacity
Today I rise
I reconnect with the many aspects of myself
I am in awe of the reality I can create
I am a healer
I am a queen
A wise women – A wild woman
I will rise and beam
I am a rebel
I will wake up and fight
I am a mother and I am a child
I will no longer disguise my sad…