A Blog by Adrienne Wallace

Digital is not a function. It is a cultural shift and the effective business model for successful companies today.  It serves to acknowledge that business driven by unique lifestyle and the pursuit of quick connection and speedy fulfillment requires expert management of content, technology, distribution.  Click on the link to follow to hear my discussion on this area of business.  Driving Digital Propensity is a unique skill set and it is not just regulated to the area of sales and marketing alone. It is about a   "way -of - being" in business and how it should be done. It is important to know this and to also have all of the appropriate people in position to assure a healthy digital status quo in your business.  Please listen to the podcast where I share several insights  to remind many of us how far we have come and why  this category is important. I encourage all business leaders to develop their digital categories and a busin...

    1) Thoughts on efficiency: It is a by product of hard work and in fact a bonus that comes to stakeholders and customers - The world may get excited about it, but efficiency should never be the core goal. Take for example... Google searches. They made looking things up extremely efficient, since you don't have to drive to the library and look through a card catalog and deal with the aggravation of y our local library not having what you are looking for. Google is super efficient ; you can search the world of information, but that's secondary to the business of connecting advertisers and users, which is "the right thing to do" in addition to being a case of  "doing things right." What is right and validates efficiency is the ability to earn revenue from it. 2) There is a natural impulse to compete for a win and everything is designed that way. Relationships, business partnerships, media, vendor services, social media. The sooner ...

A few weeks ago we hosted dinner at with a friend of mine and her new husband. Now, I am gonna share some things (primarily in bold) that you might want to write down. Ready? This meal was with a friend that I had not seen since last autumn (and her new husband). It was a good night of laughter and shared truths as well as some illusions which were quite funny to discover. She was reflecting on things she said she had learned from me during the course of our friendship. These were things that I had said about happiness, faith and religion, family and some things on being positive and authentic that I had shared or remarked during our conversations. These are two good people by our measure and perception. We talked into the wee hours of the evening until they ended up staying for the evening in the front guest room. One of the things we talked about that evening was the dramatic shift that I have made over the past year or so, regarding how I react to things and people. You ...