No matter your industry, if you have invested your time and energy in creating a social media presence for your company or brand(s) you need to know and react to the rules/ regulations that exist for your product type. Best practices are important. What are winning brands doing in/ with digital media? Evaluate and comply the rules as it relates to other types of media, like TV and anything that is broadcast. It's important to compare and contrast and show responsibility. Remember that social media, the web , and interactive is easy to share and transfer. There is good exposure and bad exposure. Know how specific markets interact with, engage and use digital media. So multicultural, trade vs. consumer and research and insights are vital drivers. Ongoing analysis is critical to setting strategy and driving ROI. Extended attribution is important . This means being able to measure and track the value and possible repeat purchase of friends, followers, viewers, likes, fans,
You bestow honor to me when reading my postings and you have the right to perceive it. I hope it informs, comforts, inspires you. We live in a powerful time with digital mediums to connect and conceptualize through unlike any other time in our history. Life, humanity, career,marketing, brand strategy,development, new enterprise, spirit, social impact, philosophy, diversity and human connectedness...Include, Integrate and Elevate!