A Blog by Adrienne Wallace

    1) Thoughts on efficiency: It is a by product of hard work and in fact a bonus that comes to stakeholders and customers - The world may get excited about it, but efficiency should never be the core goal. Take for example... Google searches. They made looking things up extremely efficient, since you don't have to drive to the library and look through a card catalog and deal with the aggravation of y our local library not having what you are looking for. Google is super efficient ; you can search the world of information, but that's secondary to the business of connecting advertisers and users, which is "the right thing to do" in addition to being a case of  "doing things right." What is right and validates efficiency is the ability to earn revenue from it. 2) There is a natural impulse to compete for a win and everything is designed that way. Relationships, business partnerships, media, vendor services, social media. The sooner ...

Companies downsize when the see failure on the horizon, after it has occured, or when there has been a merger and acquisition that changes the scope of business or its concentration. They also do so when they see that shedding domiciled employees or products makes the best financial decision. Here are some indicators for an imminent failure or downsizing. 1) If they MANUFACTURE anything ...they are doing much of it offshore. Think $7.40 a dayin Asia versus $7.40 per hour in the United States. 2) The MANAGEMENT is poor and lacks vision, accountability, integrity, people skills, respect and often times ...diversity 3) There is not and obvious or exercised MORAL foundation under which the company exists and the customers and employes suffer for this. No repeat buys and no motivation and morale 4) MARKETING is a begging line and rarely makes it on the P&L as a cost metric.  There are unrealistic expectations for marketing to do what sales does instead of supporting i...

A couple of  months ago, I became a bit disenchanted by the way a brand can get lost through affiliate marketing programs.  I looked at Glam.com , CJ.com  and was not big on how those entities would manage to serving graphics, content, offers that would resonate with each etailer or bloggers pre - exisiting content. It seems that there is no distinct logic to placing banners and attracting consumers anymore. In fact a luxury brand could be served a mass retailer ad. I did not want to be part of the disregard for affinity with potential consumers. Companies join affiliate networks and just any person or random website seems to be able to claim a genre and automatically they get access and opportunity to promote a brand on  their sites. The brand I am working with has a soul. In fact there are 7 pillars that drive the content of this multimedia targeted towards and created for affluent women.  They are  Fitness, Wellness, Awareness, Healthy Eating, Sty...