It's been a while since I posted about the marketing game. I got an email with a pretty good question from someone working on a smaller marketing communications project. She wanted to know what needs to happen in order to drive the brand to "favorite status" in a competitive field. I shared what I think are some basics (beyond being situated and active in social media). Everyone is jumping on the social media band wagon, but there are some foundation basics that could best be employed to support the success early on. A brand being established as a favorite place "on line" requires a few of things: 1) A portal that is easy to access via mobile and pc without exception to software 2) Audible AND Visual features that visitors can select. The pop up - take over thing is not exactly welcoming. 3) the ability to share content via email and social pages 4) Opportunities to PERSONALIZE; integrate items personal to you; pictures and video without ...
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