A Blog by Adrienne Wallace

Digital is not a function. It is a cultural shift and the effective business model for successful companies today.  It serves to acknowledge that business driven by unique lifestyle and the pursuit of quick connection and speedy fulfillment requires expert management of content, technology, distribution.  Click on the link to follow to hear my discussion on this area of business.  Driving Digital Propensity is a unique skill set and it is not just regulated to the area of sales and marketing alone. It is about a   "way -of - being" in business and how it should be done. It is important to know this and to also have all of the appropriate people in position to assure a healthy digital status quo in your business.  Please listen to the podcast where I share several insights  to remind many of us how far we have come and why  this category is important. I encourage all business leaders to develop their digital categories and a busin...

 I was thinking about Egypt and the things going on there.   I relate much in the world to how we communicate today.   The digital means of connecting and the capital and political ways of being are worthy of evaluation. Egypt is the second largest economy in Africa. United States is still one of the largest in the Western Hemisphere. We used social media to help choose our President in 2008.  In 2011 Egyptians used social media to help overturn their President. #mythinkingisnotsorandom