1) Thoughts on efficiency: It is a by product of hard work and in fact a bonus that comes to stakeholders and customers - The world may get excited about it, but efficiency should never be the core goal. Take for example... Google searches. They made looking things up extremely efficient, since you don't have to drive to the library and look through a card catalog and deal with the aggravation of y our local library not having what you are looking for. Google is super efficient ; you can search the world of information, but that's secondary to the business of connecting advertisers and users, which is "the right thing to do" in addition to being a case of "doing things right." What is right and validates efficiency is the ability to earn revenue from it. 2) There is a natural impulse to compete for a win and everything is designed that way. Relationships, business partnerships, media, vendor services, social media. The sooner ...
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