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Showing posts from July 5, 2015

Developing Digital Propensity

Digital is not a function. It is a cultural shift and the effective business model for successful companies today.  It serves to acknowledge that business driven by unique lifestyle and the pursuit of quick connection and speedy fulfillment requires expert management of content, technology, distribution.  Click on the link to follow to hear my discussion on this area of business.  Driving Digital Propensity is a unique skill set and it is not just regulated to the area of sales and marketing alone. It is about a   "way -of - being" in business and how it should be done. It is important to know this and to also have all of the appropriate people in position to assure a healthy digital status quo in your business.  Please listen to the podcast where I share several insights  to remind many of us how far we have come and why  this category is important. I encourage all business leaders to develop their digital categories and a business model that allows us