A Blog by Adrienne Wallace

The best marketers leading brands in 2016 may not be able to control every new thing that falls over their industry from regulation to politics, but they can prepare for pending storms and help secure success for their teams and brands. Keeping all channels covered; at pace,cultivating curiosity, service and solutions while creating momentum that delivers ROI and increasing share is the ongoing quest for most brands and their chief marketers. This is no easy task and it requires numerous organizational, value and technological efficiencies. The approach in 2016 and beyond must be nonlinear. Marketers will need to be diverse and also well versed and skilled in not just branding and creative ideation, but they will need to have accountability for procurement and financial return beyond holding to spend limits. They will need to partner well with sales, technology leads and be ambassadors for stellar consumer experience and impressions of the brands the represent. Mar...

Basic Rules for Emancipating Your Brand                                   Use the link above to listen to the basic rules for giving your brand free exposure.  Listen to more at:  https://soundcloud.com/adrienne-a-wallace

A couple of  months ago, I became a bit disenchanted by the way a brand can get lost through affiliate marketing programs.  I looked at Glam.com , CJ.com  and was not big on how those entities would manage to serving graphics, content, offers that would resonate with each etailer or bloggers pre - exisiting content. It seems that there is no distinct logic to placing banners and attracting consumers anymore. In fact a luxury brand could be served a mass retailer ad. I did not want to be part of the disregard for affinity with potential consumers. Companies join affiliate networks and just any person or random website seems to be able to claim a genre and automatically they get access and opportunity to promote a brand on  their sites. The brand I am working with has a soul. In fact there are 7 pillars that drive the content of this multimedia targeted towards and created for affluent women.  They are  Fitness, Wellness, Awareness, Healthy Eating, Sty...

  It seems sometimes that the reason we exist is to fill emptiness. A good way we get to the meaning of who we are is through the experience of emptiness. For some of us it is the striving and the struggle to fill that emptiness that defines us and others around us.   This thought came to me today and it put into perspective many things that are happening now in our world  at large ....and so you know, I had to share. It truly applies to almost anything that we are involved in or rather that we involve ourselves in. Things coming to be what they are or what people would  like them to be requires acts that we believe are necessary when filling a void. No child is born without one cell coming into another.  Sperm goes  into egg (literally) and even before that be it in vitro or otherwise...well you know. Fetus grows into empty womb. Dare I say that our birth is our fullness.We come into being from something once empty already being filled. So thi...