What's the Story Here? Do you think your Page/Group is a Barbara Walter's Special?

  

I found myself spending some time unliking several Pages and leaving several Groups on facebook because they seem to have been abandoned by the creators and administrators. There have been no postings for months and there is no talk back or reply to comments made by people who have commented on postings.  Have you noticed this too?

Let me tell you that social media is very much a channel and medium of demographic access but it is also a domain  with rich psychographic information  and psychology reaction as well. Ask the celebrity whose PR company does not monitor his/her pages if there is any question about this and the impact of ignoring an audience.

We live in a time where digital /social media tears down borders and  dramatically increases the speed to market of what we have  to offer. We get  to be  "global, " gain motivation for our craft, product, and imagine this ...can be inspired towards growth and longevity for something we do really well.

You brand imagery and personality can be seen by many and the opportunities for you are  multiplied.  This is a good thing.  However, when you abandon a " Page"  that you've created,  it tells your audience aka SUPPORTERS/ POTENTIAL CLIENTS that you are saying to them,  "You don't really matter."  That is not a good thing. 

Would the Page owner behave this way in a room filled with these same people or anyone for that matter?

In terms of setting up fan our group pages, do it  and remain engaged or don't set one up at all. Just go ahead and  delete the one that you have abandoned. You are littering the digital environment by creating this building for a party where you are supposed to be host but have not really shown up. 

The starting of a Group and then deciding you no longer want it or your schedule has been too busy to lead it requires explanation. Is that how you conduct business or market your services and talent? Are you really that inconsistent?  If you are serious about your brand , just do it right.

You can give reliable people administrative rights and content to help keep it alive in social media. Blogs need the same regard; hence the opportunity to network with people of like ilk and interest and engage them as guest bloggers.  Manage the content and scheduling as the catalyst to significant opportunity.

It's  all media and even though you are not paying for it ..there are expectations.  Be "social" and consistent. Your brand requires at least that. In truth all brands do in this new day of digital and quick  adoption.

The only person I have known to be successful with being inconsistent  in scheduling and to not have a regular broadcast of offerings is Barbara Walters with her TV specials.  However let's be real here -  She has paid her dues and she can do that.


- Adrienne A. Wallace  #brand reputation and management

P.S.  - "Yes" for any one who needs to ... go tear down that old  long abandoned Myspace page too. This applies to that  multimedia animal as well.