What's the Story Here? Do you think your Page/Group is a Barbara Walter's Special?

I found myself spending some time unliking several Pages and leaving several Groups on facebook because they seem to have been abandoned by the creators and administrators. There have been no postings for months and there is no talk back or reply to comments made by people who have commented on postings. Have you noticed this too?

Let me tell you that social media is very much a channel and medium of demographic access but it is also a domain with rich psychographic information and psychology reaction as well. Ask the celebrity whose PR company does not monitor his/her pages if there is any question about this and the impact of ignoring an audience.

We live in a time where digital /social media tears down borders and dramatically increases the speed to market of what we have to offer. We get to be "global, " gain motivation for our craft, product, and imagine this ...can be inspired towards growth and longevity for something we do really well.

You brand imagery and personality can be seen by many and the opportunities for you are multiplied. This is a good thing. However, when you abandon a " Page" that you've created, it tells your audience aka SUPPORTERS/ POTENTIAL CLIENTS that you are saying to them, "You don't really matter." That is not a good thing.

Would the Page owner behave this way in a room filled with these same people or anyone for that matter?

In terms of setting up fan our group pages, do it and remain engaged or don't set one up at all. Just go ahead and delete the one that you have abandoned. You are littering the digital environment by creating this building for a party where you are supposed to be host but have not really shown up.

The starting of a Group and then deciding you no longer want it or your schedule has been too busy to lead it requires explanation. Is that how you conduct business or market your services and talent? Are you really that inconsistent? If you are serious about your brand , just do it right.

You can give reliable people administrative rights and content to help keep it alive in social media. Blogs need the same regard; hence the opportunity to network with people of like ilk and interest and engage them as guest bloggers. Manage the content and scheduling as the catalyst to significant opportunity.

It's all media and even though you are not paying for it ..there are expectations. Be "social" and consistent. Your brand requires at least that. In truth all brands do in this new day of digital and quick adoption.

The only person I have known to be successful with being inconsistent in scheduling and to not have a regular broadcast of offerings is Barbara Walters with her TV specials. However let's be real here - She has paid her dues and she can do that.

- Adrienne A. Wallace #brand reputation and management

P.S. - "Yes" for any one who needs to ... go tear down that old long abandoned Myspace page too. This applies to that multimedia animal as well.

LETTING GO....

L-E-T-T-I-N-G G-O You have seen these words before..yes? Very simply written in nine letters. “L e tting go .” Why does it make you uncomfortable? It is simply an action that you as a human being experience every single day, just by physically and chemically existing. It is an action that occurs when you have complete trust in your intuition ; that heaven sent voice inside of you. You know the one you may not always agree with, but the angels are so fond of you ..they send it into your ears, head, heart , and sometimes your eyes? If you are reading this your eyes open and they shut very quickly ..it is called "blinking" but in fact it is letting go and it happens very quickly. As we blink old light goes away and we allow new light to come in …seeing the next moment. As you turned on your computer or device you may have pressed a button, touched the screen, flipped a switch. As you clicked on your mouse, stroked and released keys on the k...

Show some respect. He is not your companion. He is your Commander -In - Chief.

The blatant and horrid disrespect of our Nation's President started long before the State of the Union address where he was called a " liar" and continues with even worse name calling and racial attacks. Our President may be referred to as the following: " Mr. President", "The Honorable Barack Obama", "His Excellency, Barack Obama", and of course President Obama. Nothing less is acceptable. Even referencing him by first name alone (as many people do) is out of line unless you are First Lady Michelle Obama. While I think we are a global family, I also think these ongoing episodes do much to further segregate America and give it the image of our country as a place of disgrace, disuntity, and hate. Imagine trying to explain it to a 5 year old who followed the campaign and elections with her family and proudly declared that " Our President is Barack Obama and Ms. Michelle looks like my Nana." (*my heart breaks for ...

Ask and it is answered: Companies and Social Networks - April 2009

Should a company build it's own social network or should it just join the ones out there that already exist? I think many companies will want to build their own social networks in order to moderate, control, dictate , and ultimately impact the branding message in favor of the organization. When you decide to host a dinner party, your guests are typically going to eat some of what you have decided to serve. It's like that when a company builds their own social network. PR and Marketing end up being in full play. Should they doe this? Absolutely. NING, Linkedin, and even A SMALL WORLD allow for this type of action. However, as much as a company may try ..it is truly difficult to exist in a bubble and the newer platforms ,i.e. Twitter seem to make it less likely as people choose to lend their ears or not. Who doesn't want the data and qualitative feedback of the consumers that manifest the cult at their disposal?. Companies dependent on wide scale and diverse consumer demog...

A Blog by Adrienne Wallace

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