Poor countries are growing much faster than rich ones. Knowing that we each could decide at some point in our lives to take a step back and do something about it.
By " it" I am not speaking of the growth rate, but in fact the poverty. How do we educate, engage, inform,remove unnecessary boundaries, and elevate groups globally through our work? Can we do this as a by product of our work as well? I say this is why some of the best companies have corporate responsibility teams. However we each can be and make responsible high impact decisions even if our employers don't set CR as a part of the was they do business.
I visited that point of doing something in 2009 by serving as CEO with Girls Inc.
I gave what I cannot get back and learned a lot. People tell me they had no idea about the now, 147 year old organization until I enacted strategy, program policy and organizational marketing tactics that allowed us to expand awareness and reach out through media social, cable and radio, online media, and I pushed and partnered with F500 corporations for infrastructure and program funding.
I leveraged what I already knew in business and what I am a disciplined expert at now. I went about telling people and "investors" about the organization by starting with one simple sentence to elevate my company's brand. I would open my discussions on both the industry and client side with, " Imagine you are a girl...and you are about 10 years old....what would you need. " Immediately people knew or had a strong notion of the brand. I did this with my voice and every piece of media that we had access to both owned, paid, and of course donated. I especially made sure this was a going statement in social media and we made it, the influencers, those moved by the work and testimonials...they made it viral.
All of us can do this to elevate the condition of an organization and it's clients. Relationships,collaboration, branding, digital marketing, strategic partnerships, public relations, advertising, conference speaking, innovation, enthusiasm and love of people different than me.... were the things I employed; all were leveraged for big impact.
I challenged benefactors and donors to give more and not lower giving percentages. It worked. Now I continue to mentor; especially young women bringing about positive new ideas and creating things which emphasize their best talents across a wide range of industries but especially as it relates to advertising, marketing and a variety of media channels.
My career is back in focus on the for profit sector and I am looking to revisit global in further emancipation and execution of my talents. All the while, I will only do this in work environments that allow me awareness of somewhere other than just the US. Why? Because I believe none of us truly get there until the last of us arrives and we need the voices from outside to understand global impact of our brands and our work. Thank goodness we live in this time and even more for the boundaries that are removed by digital.
Your turn.... tell me your story and let me know if we should be working at
"arrivals" together.
Adrienne A. Wallace
twitter: @adriennwallace
By " it" I am not speaking of the growth rate, but in fact the poverty. How do we educate, engage, inform,remove unnecessary boundaries, and elevate groups globally through our work? Can we do this as a by product of our work as well? I say this is why some of the best companies have corporate responsibility teams. However we each can be and make responsible high impact decisions even if our employers don't set CR as a part of the was they do business.
I visited that point of doing something in 2009 by serving as CEO with Girls Inc.
I gave what I cannot get back and learned a lot. People tell me they had no idea about the now, 147 year old organization until I enacted strategy, program policy and organizational marketing tactics that allowed us to expand awareness and reach out through media social, cable and radio, online media, and I pushed and partnered with F500 corporations for infrastructure and program funding.
I leveraged what I already knew in business and what I am a disciplined expert at now. I went about telling people and "investors" about the organization by starting with one simple sentence to elevate my company's brand. I would open my discussions on both the industry and client side with, " Imagine you are a girl...and you are about 10 years old....what would you need. " Immediately people knew or had a strong notion of the brand. I did this with my voice and every piece of media that we had access to both owned, paid, and of course donated. I especially made sure this was a going statement in social media and we made it, the influencers, those moved by the work and testimonials...they made it viral.
All of us can do this to elevate the condition of an organization and it's clients. Relationships,collaboration, branding, digital marketing, strategic partnerships, public relations, advertising, conference speaking, innovation, enthusiasm and love of people different than me.... were the things I employed; all were leveraged for big impact.
I challenged benefactors and donors to give more and not lower giving percentages. It worked. Now I continue to mentor; especially young women bringing about positive new ideas and creating things which emphasize their best talents across a wide range of industries but especially as it relates to advertising, marketing and a variety of media channels.
My career is back in focus on the for profit sector and I am looking to revisit global in further emancipation and execution of my talents. All the while, I will only do this in work environments that allow me awareness of somewhere other than just the US. Why? Because I believe none of us truly get there until the last of us arrives and we need the voices from outside to understand global impact of our brands and our work. Thank goodness we live in this time and even more for the boundaries that are removed by digital.
Your turn.... tell me your story and let me know if we should be working at
"arrivals" together.
Adrienne A. Wallace
twitter: @adriennwallace
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