A Blog by Adrienne Wallace

The best marketers leading brands in 2016 may not be able to control every new thing that falls over their industry from regulation to politics, but they can prepare for pending storms and help secure success for their teams and brands. Keeping all channels covered; at pace,cultivating curiosity, service and solutions while creating momentum that delivers ROI and increasing share is the ongoing quest for most brands and their chief marketers. This is no easy task and it requires numerous organizational, value and technological efficiencies. The approach in 2016 and beyond must be nonlinear. Marketers will need to be diverse and also well versed and skilled in not just branding and creative ideation, but they will need to have accountability for procurement and financial return beyond holding to spend limits. They will need to partner well with sales, technology leads and be ambassadors for stellar consumer experience and impressions of the brands the represent. Mar...

 YOU ARE NOT NEXT    This just in.... I know you must be great, but you are not the next anything.    Listen well and good.  Namaste...

 How resentment comes to life and is carried in relationships.   Being worthy of love and decisions based on trust and truth limits resentment. Please listen and share the link below.  Expectations are premeditated resentments and they build with people who lie about who they are, refuse to get help and pretend to care or have an affection that is not true.  I hope it blesses you to hear this podcast and that it brings you emotional and some social clarity.  Namaste   https://soundcloud.com/adrienne-a-wallace/resentment

    What Have You Done?    Something You Must Do: When you apologize to someone for mistreating them, abusing your power instead of sharing and exchanging power in your relationship with them, or bringing them emotional harm, you must change your offensive behavior immediately and never return to it. Never. You must change. You must ask yourself where it is that you learned that the behavior was okay. Evaluate how much of that experience of learning is a part of your past and present day. You must evaluate yourself with love and dedication to changing your beliefs, your way of living and loving and your way of being for the better. Some offenses are irreparable, but when you get the chance to make something right you must. Ask for forgiveness and understand that you may not deserve it but by asking for it you give the other person the opportunity to regain some power lost by their association with you. It serves as part of the apo...

Building A New Business Some of the most successful businesses that we will know in history are still being built by hungry, smart and innovative entrepreneurs.  I know this because of the people I talk to almost frequently while working in  proprietary management consulting.  Many are starting off small while others are navigating the tech world  with a posse and gaining  impressive levels of funding from all the right investors  from seed money,  angel  investors and VCs  (when they are already selling and distributing their products/service).   Securing funding is a big part of what the CEOs  and Executive Directors of these new companies do day in and day out to assure that they can launch an operate.  There are other crucial things that are required and are especially recommended for those just starting out.  If you are trying to" Open for business," be  open for blessings and insights too.  Her...

We all come fully alive and often through observation, trauma or crisis. We call on a higher power when things get tough and we also come to learn the power that is inherent as well. Wishing everyone who listens to this and those who don't, the peace, calm and tranquility that comes not from sleeping through the miraculous gift of life but instead waking up as we live it.   I balance my quest in industry and championing of digital technology for results  and consumer engagement in business with my leadership requirement of grace  and humanity, by my speaking, artistic captures and lifecoaching.  Here is one  such podcast reflecting the latter.  I have gotten so much  humbling" behind the scenes " feedback  on this podcast and so many people have said simply:     - " This is amazing"   - "I needed this today!"  - " This spoke to me."  - " Thank you!"  and my personal favorite...

Digital is not a function. It is a cultural shift and the effective business model for successful companies today.  It serves to acknowledge that business driven by unique lifestyle and the pursuit of quick connection and speedy fulfillment requires expert management of content, technology, distribution.  Click on the link to follow to hear my discussion on this area of business.  Driving Digital Propensity is a unique skill set and it is not just regulated to the area of sales and marketing alone. It is about a   "way -of - being" in business and how it should be done. It is important to know this and to also have all of the appropriate people in position to assure a healthy digital status quo in your business.  Please listen to the podcast where I share several insights  to remind many of us how far we have come and why  this category is important. I encourage all business leaders to develop their digital categories and a busin...