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The Awakening

  The Awakening    A time comes in your life when you finally get it...when, in the midst of all your fears and insanity, you stop dead in your tracks and somewhere the voice inside your head cries out -" ENOUGH! " Enough fighting and crying or struggling to hold on. And, like a child quieting down after a blind tantrum, your sobs begin to subside, you shudder once or twice, you blink back your tears and begin to look at the world through new eyes. This is your awakening . You realize it's time to stop hoping and waiting for something to change... or for happiness, safety and security to come galloping over the next horizon. You come to terms with the fact that neither of you is Prince Charming or Cinderella and that in the real world there aren't always fairy tale endings (or beginnings for that matter) and that any guarantee of  "happily ever after" must begin with you... and in the process a sense of serenity is born of acceptan...

Awareness of the Plateau

You deserve to know when you've reached your plateau:  A real "plateau " means you have stopped growing. It means your mind and senses are being dulled by sameness, by a regular routine that drains the life and soul out of you, by getting less out of your life effort while giving and doing more and more. We often think that a plateau is a positive thing. It is not. A plateau will typically drive us batty and lead to making negative decisions and those of us who get there typically feel desperate. It is a low energy force while it requires so much energy yo have gotten there.  We will understand this force through developing awareness and then tapping in. That is what will let us get more from less effort and feel more in synch with the rhythm of and the real reasons we were put on this planet. Awareness happens with engagement of our minds, bodies, and spirits and it very rarely is truly in whole play when we have not engaged all three of these sources of be...

Being a MYSTIC

Calling all mystics of high integrity to the front lines.   We must first start with all of us. Click on the link and please have a listen.   https://soundcloud.com/adrienne-a-wallace/podcast-4-lifes

Three Words by Adrienne A Wallace

I remember you I dream you I miss you I value you I crave you I want you I need you I respect you I desire you I thank you I see you I like you I feel you I ask you I tell you I hold you I hug you I take you I kiss you I touch you I climb you I lick you I let you I hear you I honor you I love you I am you I complete you Oh Lucky You! Adrienne A Wallace 2012

Run For Your LIfe ...Adrienne A. Wallace

Run for Your Life.....   I AM sure I DO not want to know who did it. Knowing like this leads to stereotypes. I don't care about the complexity of that person or persons. I am concerned with our compassion for the survivors all of them. The families and friends of the now deceased ones are survivors too. Do not give into any fear with this. Contemplate PEACE and Contemplate STRENGTH My meditat ions yesterday Because I sensed something wicked to come? No because I sense a need for these things no matter what may come. Now what. Doing it still. Join me. Make that the elements of your home life. We spend do little time there(home). Do we take the words "Don't talk to strangers "too easily? Yes and it is easy because we live and work with people we treat like strangers ... We don't talk WITH them. We are angry and someone is angrier ; hence Boston 4-15-2013 Do we ignore " See something ...Say something" or take it lightly? Yes. What ar...

Distinct Marketing Philosophies

Professor Richard L. Sandhusen, whose textbooks on marketing are used in business schools worldwide, identifies three distinct philosophies of marketing: as a business concept, as a societal concept, and as a concept of relationships. In essence: 1. The Marketing Concept Philosophy Defined as an integrated customer- and profit-oriented philosophy of business, the marketing concept philosophy differs from predecessor philosophies that emphasized products ("a good product will sell itself") and selling ("don't sell the steak, sell the sizzle") in a number of significant ways: a. The marketing concept defines the firm's mission in terms of benefits and satisfactions it offers customers, rather than the products it makes and sells. b. It emphasizes using two-way communication to identify customer needs and then develops and markets products and services to satisfy these needs. Gone is the stress on one-way communication to persuade people to buy products already...

TEAM ON...That's my new team!

TEAM ON...That's my new team! by Adrienne A. Wallace on Wednesday, September 28, 2011 at 1:05pm · My former client just told me .." You belong to TeamON." I like that. This came out of a discussion about what he should be doing with his data. I told him to hire an analyst who loves and consumes of his brands. The person's role should be to understand the patterns of interaction within the customer database, they should be a strategist as well and be able to develop rules to respond and continually recalibrate with the new learning that comes along. I think that if the work is left to "campaign managers", you will find that they often have a limited view and just want to get it over with. They are not as dedicated, though they will likely be as smart. There focus is limited to numbers and basic deliver and not interaction and qualitative and quantitative or multivariate testing. An analyst with strategic vigor is going t...