TEAM ON...That's my new team!

by Adrienne A. Wallace on Wednesday, September 28, 2011 at 1:05pm ·

My former client just told me .." You belong to TeamON." I like that. This came out of a discussion about what he should be doing with his data. I told him to hire an analyst who loves and consumes of his brands.

The person's role should be to understand the patterns of interaction within the customer database, they should be a strategist as well and be able to develop rules to respond and continually recalibrate with the new learning that comes along. I think that if the work is left to "campaign managers", you will find that they often have a limited view and just want to get it over with.

They are not as dedicated, though they will likely be as smart. There focus is limited to numbers and basic deliver and not interaction and qualitative and quantitative or multivariate testing.

An analyst with strategic vigor is going to be concerned with the long tail. This applies not only to my former client , but to all of us. Choose wisely for your team benefit and market share growth.

#FairfieldMediaConsultancy

- Adrienne A. Wallace

Comments

LETTING GO....

L-E-T-T-I-N-G G-O You have seen these words before..yes? Very simply written in nine letters. “L e tting go .” Why does it make you uncomfortable? It is simply an action that you as a human being experience every single day, just by physically and chemically existing. It is an action that occurs when you have complete trust in your intuition ; that heaven sent voice inside of you. You know the one you may not always agree with, but the angels are so fond of you ..they send it into your ears, head, heart , and sometimes your eyes? If you are reading this your eyes open and they shut very quickly ..it is called "blinking" but in fact it is letting go and it happens very quickly. As we blink old light goes away and we allow new light to come in …seeing the next moment. As you turned on your computer or device you may have pressed a button, touched the screen, flipped a switch. As you clicked on your mouse, stroked and released keys on the k...

Show some respect. He is not your companion. He is your Commander -In - Chief.

The blatant and horrid disrespect of our Nation's President started long before the State of the Union address where he was called a " liar" and continues with even worse name calling and racial attacks. Our President may be referred to as the following: " Mr. President", "The Honorable Barack Obama", "His Excellency, Barack Obama", and of course President Obama. Nothing less is acceptable. Even referencing him by first name alone (as many people do) is out of line unless you are First Lady Michelle Obama. While I think we are a global family, I also think these ongoing episodes do much to further segregate America and give it the image of our country as a place of disgrace, disuntity, and hate. Imagine trying to explain it to a 5 year old who followed the campaign and elections with her family and proudly declared that " Our President is Barack Obama and Ms. Michelle looks like my Nana." (*my heart breaks for ...

Ask and it is answered: Companies and Social Networks - April 2009

Should a company build it's own social network or should it just join the ones out there that already exist? I think many companies will want to build their own social networks in order to moderate, control, dictate , and ultimately impact the branding message in favor of the organization. When you decide to host a dinner party, your guests are typically going to eat some of what you have decided to serve. It's like that when a company builds their own social network. PR and Marketing end up being in full play. Should they doe this? Absolutely. NING, Linkedin, and even A SMALL WORLD allow for this type of action. However, as much as a company may try ..it is truly difficult to exist in a bubble and the newer platforms ,i.e. Twitter seem to make it less likely as people choose to lend their ears or not. Who doesn't want the data and qualitative feedback of the consumers that manifest the cult at their disposal?. Companies dependent on wide scale and diverse consumer demog...

A Blog by Adrienne Wallace

Search This Blog