Skip to main content

Ask and it is answered: Companies and Social Networks - April 2009

Should a company build it's own social network or should it just join the ones out there that already exist?


I think many companies will want to build their own social networks in order to moderate, control, dictate , and ultimately impact the branding message in favor of the organization. When you decide to host a dinner party, your guests are typically going to eat some of what you have decided to serve. It's like that when a company builds their own social network. PR and Marketing end up being in full play.

Should they doe this? Absolutely. NING, Linkedin, and even A SMALL WORLD allow for this type of action. However, as much as a company may try ..it is truly difficult to exist in a bubble and the newer platforms ,i.e. Twitter seem to make it less likely as people choose to lend their ears or not.

Who doesn't want the data and qualitative feedback of the consumers that manifest the cult at their disposal?.

Companies dependent on wide scale and diverse consumer demographics should also join the social networks facebook and Myspace.com(including any blogs,groups and pages within them) that are indicative of their brand supporters or haters for that matter.

There is the conversation we create and then ...there is the conversations we listen to by stepping in the room. Both are of great importance in selling what is on offer and extending the long term value of the brand. That said presence of a company in the social networks should always be strategic and tie back to brand perception and it's impact on revenue and consumer value.

Kind Regards,
Adrienne Wallace Hayward
http://www.linkedin.com/awallace
http://www.twitter.com/awallacehayward

Fairfield Media Consultancy

Comments

  1. Adrienne,
    What you say makes sense.
    But just to stretch the party analogy a bit...

    Sure, at your dinner party, the guests will sample your wares. BUT the challenge is to get people to your party.

    The alternative being to go to a public event, where they already are, and hope to make an impression while you are there..

    - Sanjay Mehta
    http://GrayHairWisdom.com

    ReplyDelete
  2. Drop the science ..great insight that we all need to know as things change.

    ReplyDelete
  3. Not at all surprised by your success....slightly surprised by your decidedly "unjaded-ness" towards love and relationships......I've always admired your insightful views, ambition, and positivity

    ReplyDelete

Post a Comment

Popular posts from this blog

Show some respect. He is not your companion. He is your Commander -In - Chief.

The blatant and horrid disrespect of our Nation's President started long before the State of the Union address where he was called a " liar"  and continues with  even worse name calling and racial attacks. Our President may be referred to as the following:  " Mr. President", "The Honorable Barack Obama", "His Excellency,  Barack Obama", and of course President Obama.  Nothing less is acceptable. Even referencing him by first name alone (as many people do) is out of line unless you are First Lady Michelle Obama. While I think we are a global family, I also think these ongoing episodes do much to  further segregate America and give it the image of our country as a place of disgrace, disuntity, and hate. Imagine trying to explain it to a 5 year old who followed the campaign and elections with her family and proudly declared that " Our President is Barack Obama and Ms. Michelle looks like my Nana." (*my heart breaks for

Just Ask

Just Ask.... The other day I was asked how it is that I am so drawn to the image of Buddah and I responded. " It is a very peaceful image for me." There is a bit of a smile ...or not, but the face looks content and even like a baby. What well person can be upset with a baby? I also cannot help but think of a flower and the humility of growth when I see the image of Buddah. There are several Buddah statues throughout my home. They soften my already softly and thoughtfully appointed living, working, bathing and sleeping spaces. They are comfortable places to be. Buddah was a prince that gave up all of his wordly possessions to have an ultimate peace. All the trappings ...given away. With that thought, I also shared that a flower is something that I wonder if any one human being could be upset with. I think it is nearly impossible to do that too. Perhaps this is because we all know that flowers, as commonplace as they are, do not just occur. They are a part of a miracle. I i

LETTING GO....

  L-E-T-T-I-N-G    G-O You have seen these words before..yes? Very simply written in nine letters. “L e tting  go .” Why does it make you uncomfortable?  It is simply an action that you as a human being experience every single day, just by physically and chemically existing.  It is an action that occurs when you have complete trust in your intuition ; that heaven sent voice inside of you. You know the one you may not always agree with, but the angels are so fond of you ..they send it into your ears, head, heart , and sometimes your eyes? If you are reading this your eyes open and they shut very quickly ..it is called "blinking" but in fact it is letting go and it happens very quickly. As we blink old light goes away and we allow new light to come in …seeing the next moment. As you turned on your computer or device you may have pressed a button, touched the screen, flipped a switch. As you clicked on your mouse, stroked and released keys on the keyboard, raised your fin