First thing - A successful brand is made up of cross functional teams with a clear vision of where they're going. Additionally they do the following:
* Winning brands position themselves powerfully in the minds of customers and within the digtal mediums that they use
* Build alliances rather than go it alone by seeking strategic partnerships and creating them with larger more recognized brands
* The brand leaders ask powerful questions that result in new sales opportunities
* Create a value proposition that neutralizes the competition. There is more to their product than meets the naked eye.
* Communicate well and persuasively with customers and the trade
* Embrace accountability and responsibility. Legal compliance, corporate responsibility, team responsiveness and proactivity are all par for the course.
* Build alliances rather than go it alone by seeking strategic partnerships and creating them with larger more recognized brands
* The brand leaders ask powerful questions that result in new sales opportunities
* Create a value proposition that neutralizes the competition. There is more to their product than meets the naked eye.
* Communicate well and persuasively with customers and the trade
* Embrace accountability and responsibility. Legal compliance, corporate responsibility, team responsiveness and proactivity are all par for the course.
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